Are You Missing Out on Hot Automotive Sales Leads?
One fact holds steady in the fast-paced and highly competitive auto sales environment — dealerships consistently capture and convert automotive sales leads and perform better than others. With decreasing customer attention spans and an overabundance of options, differentiation requires more than determination — it requires accuracy. The days of billboard advertising and cold calls are behind us. Modern-day dealers require more brilliant tactics — and quality leads are at the forefront of this evolution. Why Automotive Sales Leads Are More Important Than Ever As digital disruption redesigns the car buying experience, consumers increasingly depend on web research before visiting a dealership. Customers have already determined the vehicle they wish to buy even before calling a salesperson. This makes each dealership’s initial encounter with a customer potentially online — making automotive sales leads a vital lifeline. High-quality leads are more than mere names and numbers. Th...